M'zaka ziwiri zapitazi, bizinesi ya Amazon yakula kwambiri, ndipo chiwerengero cha ogulitsa ku Amazon chawonjezeka kwambiri.Monga malo opangira zinthu zapadziko lonse lapansi, China yakopanso ogulitsa ambiri ku Amazon kuti azipeza zinthu kuchokera ku China.Koma malamulo a Amazon pakugulitsa zinthu alinso okhwima, ndipo ogulitsa ayenera kusamala kwambiri akamagula zinthu.
Apa mupeza chiwongolero chathunthu chopezera zinthu za Amazon kuchokera ku China.Mwachitsanzo: momwe ogulitsa Amazon amasankhira zinthu zoyenera komanso ogulitsa odalirika aku China, komanso zovuta zomwe zimayenera kutsatiridwa pofufuza zinthu za Amazon ku China, komanso njira zina zomwe zingachepetse kuopsa kwa kuitanitsa zimapangidwa.
Mukawerenga nkhaniyi mosamala, ndikukhulupirira kuti mutha kupeza zinthu zopindulitsa pabizinesi yanu ya Amazon.Tiyeni tiyambe.
1.Zifukwa Zosankhira Kupeza Zogulitsa za Amazon kuchokera ku China
Anthu ena anganene kuti ndalama zogwirira ntchito ku China zikukwera tsopano, ndipo chifukwa cha mliriwu, nthawi zonse pamakhala zotchinga, ndipo zinthu zochokera ku China sizili bwino monga kale, poganiza kuti sizinthu zabwino. .
Koma zoona zake n’zakuti dziko la China ndi limene limatumiza zinthu kunja kwambiri padziko lonse lapansi.Kwa ambiri ogulitsa kunja, kuitanitsa kuchokera ku China kwakhala gawo lofunikira kwambiri pazogulitsa zawo.Ngakhale atafuna kusamukira kudziko lina, mwina akanangosiya maganizowo.Chifukwa ndizovuta kuti mayiko ena adutse China potengera kupezeka kwa zinthu zopangira komanso kupanga zinthu.Kuphatikiza apo, pakadali pano, boma la China lili ndi njira yokhwima kwambiri yothana ndi mliriwu, ndipo imatha kuyambiranso ntchito ndi kupanga mwachangu momwe zingathere.Pamenepa, ngakhale mliri wa mliri wabuka, ogwira ntchito sangachedwetse ntchito yomwe ilipo.Choncho musade nkhawa kwambiri ndi kuchedwa kwa katundu.
2.Momwe Mungasankhire Zogulitsa Zanu za Amazon
Zochita zimatengera 40 peresenti yakuchita bwino kwa sitolo ya Amazon, ndipo kusankha kwazinthu kumakhala 60 peresenti.Kusankha katundu ndi chimodzi mwazinthu zofunika kwambiri za ogulitsa Amazon.Chifukwa chake, ogulitsa aku Amazon ayenera kusamala chiyani posankha zinthu zochokera ku China.Mfundo zotsatirazi ndizofotokozera.
1) Ubwino wazinthu za Amazon
Ngati wogulitsa Amazon akufunika kutumiza kudzera ku FBA, malonda ake ayenera kuyang'aniridwa ndi Amazon FBA.Kuyang'ana kotereku kuli ndi zofunika kwambiri pamtundu wazinthu zomwe zagulidwa.
2) Phindu
Ngati simukufuna kudziwa kuti palibe phindu kapena kutayika mutagulitsa malonda, ndiye kuti muyenera kuwerengera mosamala phindu la mankhwala pogula malonda.Nayi njira yosavuta yodziwira mwachangu ngati mankhwalawo ndi opindulitsa.
Choyamba, mvetsetsani mtengo wamsika wa chinthu chomwe mukufuna komanso kupanga koyambirira kwa mtengo wogulitsa.Gawani mtengo wamalondawu m'magawo atatu, imodzi ndi phindu lanu, imodzi ndi mtengo wazinthu zanu, ndipo imodzi ndi mtengo womwe mwafika.Nenani kuti mtengo womwe mukufuna kugulitsa ndi $27, ndiye kuti chithandizo ndi $9.Kuphatikiza apo, muyenera kuganiziranso mtengo wamalonda ogulitsa ndi kutumiza makalata.Ngati mtengo wonse ukhoza kuwongoleredwa mkati mwa madola a 27 US, ndiye kuti palibe kutayika.
3) Yoyenera mayendedwe
Kupeza zinthu kuchokera ku China ndi njira yayitali.Simukufuna kuwononga kwambiri posankha chinthu chomwe sichiyenera kutumizidwa.Choncho, ndikofunika kwambiri kusankha mankhwala oyenera mayendedwe, ndikuyesera kupewa zinthu zazikulu kapena zosalimba.
Mayendedwe ambiri amaphatikizapo mayendedwe, mpweya, nyanja ndi nthaka.Chifukwa kutumiza panyanja ndikotsika mtengo, mutha kusunga ndalama zambiri mukatumiza zinthu zambiri.Chifukwa chake ndiyo njira yodziwika kwambiri yotumizira zinthu ku nyumba yosungiramo zinthu za Amazon FBA, ndipo nthawi yotumizira ndi pafupifupi masiku 25-40.
Kuphatikiza apo, muthanso kutengera njira zophatikizira zotumizira, mpweya komanso zowonetsera.Mwachitsanzo, ngati zinthu zochepa zomwe zagulidwa zimatengedwa ndi mawu, zinthu zina zitha kulandiridwa posachedwa, ndipo zitha kulembedwa pa Amazon pasadakhale, pewani kutchuka kwa malondawo.
4) Kuvuta kwa kupanga kwa chinthucho
Monga momwe sitikupangira oyambira ski kuti azidumpha movutikira.Ngati ndinu ogulitsa ku Amazon oyambira kumene mukuyang'ana zinthu zochokera ku China, sitikulimbikitsani kusankha zinthu zomwe zimakhala zovuta kupanga, monga zodzikongoletsera, zamagetsi, ndi chisamaliro cha khungu.Kuphatikiza ndemanga kuchokera kwa ogulitsa ena a Amazon, tidapeza kuti zinthu zomwe sizinatchulidwe ndi mtengo wamtengo wapatali kuposa $50 zinali zovuta kugulitsa.
Pogula zinthu zamtengo wapatali, anthu amatha kusankha zinthu zodziwika bwino.Ndipo kupanga zinthuzi nthawi zambiri kumafuna ogulitsa angapo kuti apereke zigawo padera, ndipo msonkhano womaliza umatha.Ntchito yopanga ndizovuta, ndipo pali zoopsa zambiri zobisika mumayendedwe operekera.Pofuna kupewa kutayika kwakukulu, nthawi zambiri sitimalimbikitsa ogulitsa a Amazon novice kuti agule zinthu zotere.
5) Pewani kuphwanya zinthu
Zogulitsa ku Amazon ziyenera kukhala zenizeni, zosaphwanya zinthu.
Mukamagula zinthu kuchokera ku China, pewani mbali zonse zomwe zitha kuphwanyidwa, monga kukopera, zizindikiro, mitundu yokhayo, ndi zina.
Ma Seller Intellectual Property Policy ndi Amazon Anti-Counterfeiting Policy mu Amazon's Selling Regulations amati ogulitsa akuyenera kuwonetsetsa kuti zinthu sizikuphwanya malamulo odana ndi kuba.Chinthu chogulitsidwa ku Amazon chikawonedwa kuti chikuphwanya malamulo, chimachotsedwa nthawi yomweyo.Ndipo ndalama zanu ku Amazon zitha kuzimitsidwa kapena kulandidwa, akaunti yanu ikhoza kuyimitsidwa ndipo mutha kukumana ndi zilango zamasitolo.Chofunikira kwambiri, wogulitsa atha kukumana ndi zonena zazikulu kuchokera kwa eni ake a kukopera.
Izi ndi zina mwazochita zomwe zitha kuonedwa ngati zophwanya malamulo:
Gwiritsani ntchito zithunzi zamtundu womwewo wamtundu wazinthu pa intaneti monga zithunzi zazinthu zomwe mudagulitsa.
Kugwiritsa ntchito zilembo zolembetsedwa zamitundu ina m'maina azogulitsa.
Kugwiritsa ntchito ma logo amtundu wina pamapaketi azinthu popanda chilolezo.
Zogulitsa zomwe mumagulitsa ndizofanana kwambiri ndi zomwe mumagulitsa.
6) Kutchuka kwa mankhwala
Nthawi zambiri, chinthu chomwe chimatchuka kwambiri, chimagulitsidwa bwino, koma nthawi yomweyo mpikisano ukhoza kukhala wokulirapo.Mutha kuzindikira zomwe zikuchitika pofufuza zomwe anthu akufufuza pa Amazon, komanso mawebusayiti osiyanasiyana komanso malo ochezera.Deta yogulitsa malonda pa Amazon ikhoza kukhala maziko amphamvu owonera kutchuka kwa malonda.Mukhozanso kuyang'ana ndemanga za ogwiritsa ntchito m'munsimu zinthu zofanana, kusintha malonda kapena mapangidwe atsopano.
Nawa ena mwa magulu otchuka pa Amazon:
Zipangizo Zakhitchini, Zoseweretsa, Zamasewera, Zokongoletsa Pakhomo, Kusamalira Ana, Kukongola ndi Zosamalira Munthu, Zovala, Zodzikongoletsera ndi Nsapato.
Ngati simukudziwa kuti ndi mtundu wanji wazinthu zomwe mungatenge, kapena simukudziwa momwe mungasankhire masitayelo odziwika, omwe amapindula kwambiri, mutha kugwiritsa ntchito ntchito imodzi yokhaChina sourcing agents, zomwe zingapewe mavuto ambiri oitanitsa.Othandizira akatswiri atha kukuthandizani kuti mupeze ogulitsa odalirika aku China, pezani zinthu zamtundu wapamwamba komanso zatsopano za Amazon pamitengo yabwino kwambiri, ndikutumiza komwe mukupita nthawi yake.
3.Momwe Mungasankhire Wothandizira Wodalirika Wachi China Mukapeza Zogulitsa za Amazon
Mukazindikira mtundu wazinthu zomwe mukufuna, funso lomwe mungakumane nalo ndi momwe mungasankhire wodalirika waku China wogulitsa zinthu zanu za Amazon.Kutengera ngati malonda anu akuyenera kusinthidwa makonda, komanso kuchuluka kwa makonda, ndinu omasuka kusankha wogulitsa yemwe ali ndi katundu kapena amapereka ntchito za ODM kapena OEM.Ogulitsa ambiri a Amazon amasankha masitayelo omwe alipo akamagula zinthu, koma amasintha pang'ono mitundu, ma CD, ndi mapatani.
Pazolemba za ODM&OEM, chonde onani:China OEM VS ODM VS CM: Kalozera Wathunthu.
Kuti mupeze ogulitsa aku China, mutha kudzera pa intaneti kapena pa intaneti.
Offline: Pitani kumalo owonetsera aku China kapena msika wogulitsa ku China, kapena pitani ku fakitale mwachindunji.Ndipo mukhoza kukumana ndi ambiriYiwu market agentsndiamazon sourcing agents.
Pa intaneti: 1688, Alibaba ndi mawebusayiti ena aku China ogulitsa, kapena pezani othandizira odziwa ku China pa Google ndi malo ochezera.
Zomwe zili pakupeza ogulitsa zidafotokozedwa mwatsatanetsatane kale.Kuti mudziwe zambiri, chonde onani:
Pa intaneti komanso pa intaneti: Momwe mungapezere othandizira odalirika aku China.
4.Zovuta Ogulitsa a Amazon Atha Kukumana Akamapeza Zogulitsa kuchokera ku China
1) Cholepheretsa chinenero
Kulumikizana ndizovuta kwambiri mukapeza zinthu za Amazon kuchokera ku China.Chifukwa mavuto olankhulana amabweretsa mavuto ambiri.Mwachitsanzo, chifukwa chinenerocho ndi chosiyana, zofuna sizingafotokozedwe bwino, kapena pali zolakwika pakumvetsetsa kwa mbali zonse ziwiri, ndipo chomaliza chomwe chimapangidwa sichikugwirizana kapena sichikukwaniritsa zolinga zawo.
2) Kupeza ogulitsa kwakhala kovuta kwambiri kuposa kale
Izi zimachitika makamaka chifukwa cha mfundo za blockade zomwe zikuchitika ku China.Sikoyenera kuti ogulitsa ku Amazon azipita ku China kukagula zinthu payekha.M'mbuyomu, kupita kuwonetsero kapena kumsika pamasom'pamaso inali njira yayikulu yoti ogula adziwe ogulitsa aku China.Tsopano ogulitsa Amazon ali ndi mwayi wopeza zinthu pa intaneti.
3) Mavuto khalidwe mankhwala
Ogulitsa ena atsopano a Amazon apeza kuti zinthu zina zogulidwa ku China zitha kulephera kuyesa Amazon FBA.Ngakhale amakhulupirira kuti asayina mwatsatanetsatane mgwirizano wopanga momwe angathere, ali ndi mwayi wokumana ndi mavuto awa:
Kuyika kwapang'onopang'ono, mankhwala otsika, katundu wowonongeka, zolakwika kapena zochepetsetsa zopangira, miyeso yosagwirizana, ndi zina zotero. Makamaka pamene kuyankhulana maso ndi maso sikutheka, zoopsa zambiri zochokera kunja zimawonjezeka.Mwachitsanzo, n'zovuta kudziwa kukula ndi mphamvu za gulu lina, ngati lidzakumana ndi chinyengo cha ndalama, ndi kupita patsogolo kwa kutumiza.
Ngati mukufuna kuwonetsetsa kuti palibe vuto lopeza zinthu kuchokera ku China, kupeza katswiri wazothandizira kuti akuthandizeni ndi chisankho chabwino.Iwo amaperekaChina sourcing export servicesmonga kutsimikizira kwa fakitale, kuthandizira pakugula, kuyendetsa, kuyang'anira kupanga, kuyang'anira khalidwe, ndi zina zotero, zomwe zingachepetse chiopsezo choitanitsa kuchokera ku China.Kuphatikiza pa ntchito zoyambira, zina zapamwamba kwambiriChina kugula othandiziraimapatsanso makasitomala ntchito zowonjezera, monga kujambula zithunzi ndi retouching, zomwe ndi zabwino kwambiri kwa ogulitsa Amazon.
5. Kuchepetsa Zowopsa: Zochita Kuti Mutsimikizire Ubwino Wazinthu
1) Mapangano atsatanetsatane
Ndi mgwirizano wangwiro, mutha kupewa mavuto ambiri momwe mungathere, ndipo mutha kuteteza zofuna zanu.
2) Funsani zitsanzo
Funsani zitsanzo musanayambe kupanga zambiri.Zitsanzo zimatha kuwona mwachidziwitso chinthucho chokha komanso zovuta zomwe zilipo, kuzisintha munthawi yake, ndikuzipanga kukhala zangwiro pakupanga kochuluka kotsatira.
3) Kuyendera kwa FBA kwa zinthu za Amazon ku China
Ngati zinthu zomwe zagulidwa zikapezeka kuti zalephera kuwunika kwa FBA zikafika kumalo osungiramo zinthu ku Amazon, kudzakhala kutayika kwakukulu kwa ogulitsa ku Amazon.Chifukwa chake, tikupempha kuti katunduyo adutse kuyendera kwa FBA ndi munthu wina akadali ku China.Mutha kulemba ganyu Amazon fba wothandizira.
4) Onetsetsani kuti katunduyo akukwaniritsa miyezo yochokera kudziko lomwe mukupita
Ndikofunikira kwambiri kuti makasitomala ena asamaganizire zofunikira zamayiko akumaloko pogula zinthu, zomwe zimapangitsa kuti asalandire bwino katunduyo.Chifukwa chake, onetsetsani kuti mwapeza zinthu zomwe zikugwirizana ndi zomwe zimafunikira.
TSIRIZA
Ogulitsa ku Amazon omwe amapeza zinthu kuchokera ku China, ngakhale ali owopsa, amabweranso ndi zabwino zambiri.Malingana ngati tsatanetsatane wa sitepe iliyonse ikhoza kuchitidwa bwino, zopindulitsa zomwe ogulitsa ku Amazon angapeze kuchokera kuzinthu zogulitsa kunja kuchokera ku China ziyenera kukhala zazikulu kwambiri kuposa zomwe zimabwerera.Monga wothandizira ku China yemwe ali ndi zaka 23, tathandiza makasitomala ambiri kukhala okhazikika.Ngati mukufuna kupeza zinthu kuchokera ku China, muthaLumikizanani nafe.
Nthawi yotumiza: Aug-29-2022