I nā makahiki ʻelua i hala iho nei, ua ulu wikiwiki ka ʻoihana o Amazon, a ua piʻi nui ka nui o nā mea kūʻai aku ma Amazon.Ma ke ʻano he kikowaena hana o nā huahana honua, ua hoʻokipa nui ʻo Kina i nā mea kūʻai aku ma Amazon i nā huahana mai Kina.Akā ʻoi aku ka koʻikoʻi o nā lula o Amazon no ke kūʻai aku ʻana i nā huahana, a pono e makaʻala nā mea kūʻai aku i ka wā e loaʻa ai nā huahana.
Maanei ʻoe e ʻike ai i kahi alakaʻi piha i ka hoʻoiho ʻana i nā huahana Amazon mai Kina.No ka laʻana: pehea ke koho ʻana o nā mea kūʻai aku ma Amazon i nā huahana kūpono a me nā mea hoʻolako Kina pono, a me nā pilikia e pono e nānā ʻia i ka wā e loaʻa ai nā huahana Amazon ma Kina, a ua hōʻuluʻulu ʻia kekahi mau ala e hōʻemi ai i nā pilikia hoʻokomo.
Inā heluhelu pono ʻoe i kēia ʻatikala, ke hilinaʻi nei au hiki iā ʻoe ke ʻimi i nā huahana pono no kāu ʻoihana Amazon.E hoʻomaka kākou.
1. Nā kumu no ke koho ʻana i nā huahana Amazon mai Kina
E ʻōlelo ana kekahi poʻe ke piʻi nei ke kumukūʻai hana ma Kina i kēia manawa, a ma muli o ke kūlana maʻi maʻi, e mau ana ka poloka, a ʻaʻole maʻalahi ka ʻimi ʻana i nā huahana mai Kina e like me ka wā ma mua, me ka manaʻo ʻaʻole ia he hana maikaʻi. .
Akā ʻo ka ʻoiaʻiʻo, ʻo Kina ka mea kūʻai nui loa ma ka honua.No ka nui o nā mea lawe mai, ua lilo ka lawe ʻana mai Kina i mea nui o kā lākou kaulahao huahana.ʻOiai inā makemake lākou e neʻe i ka ʻāina ʻē, e haʻalele paha lākou i ka manaʻo.No ka mea paʻakikī i nā ʻāina ʻē aʻe e ʻoi aku ma mua o Kina ma ke ʻano o ka hoʻolako ʻana i nā mea maka a me ke kaʻina hana o nā huahana.Eia kekahi, i kēia manawa, loaʻa i ke aupuni Kina kahi hopena ʻoi loa no ka hoʻoponopono ʻana i ka maʻi maʻi, a hiki ke hoʻomau i ka hana a me ka hana i ka wikiwiki.I kēia hihia, ʻoiai inā he maʻi ahulau, ʻaʻole e hoʻopaneʻe nā limahana i ka hana ma ka lima.No laila, mai hopohopo nui e pili ana i ka lohi ukana.
2. Pehea e koho ai i kāu huahana Amazon
Loaʻa nā hana i ka 40 pakeneka o ka kūleʻa o kahi hale kūʻai Amazon, a ʻo ke koho huahana no 60 pakeneka.ʻO ke koho huahana kekahi o nā mea koʻikoʻi o nā mea kūʻai aku ma Amazon.No laila, he aha ka mea e hoʻolohe ai nā mea kūʻai aku ma Amazon i ke koho ʻana i nā huahana mai Kina.ʻO nā mea ma lalo nei no ke kuhikuhi.
1) Ka maikaʻi o nā huahana Amazon
Inā pono e holo ka mea kūʻai aku ma Amazon ma o FBA, pono e nānā ʻia kāna huahana e Amazon FBA.He kiʻekiʻe ko kēia ʻano nānā i ka maikaʻi o nā huahana i kūʻai ʻia.
2) Loaʻa ka loaʻa kālā
Inā ʻaʻole ʻoe makemake e ʻike i ka loaʻa ʻole o ka loaʻa kālā a i ʻole ka pohō ma hope o ke kūʻai ʻana i ka huahana, a laila pono ʻoe e helu pono i ka loaʻa kālā o ka huahana i ke kūʻai ʻana i ka huahana.Eia kahi ala maʻalahi e hoʻoholo koke inā pono ka huahana.
ʻO ka mea mua, e hoʻomaopopo i ke kumukūʻai mākeke o ka huahana i manaʻo ʻia a me ka hoʻokumu mua ʻana o kahi kumukūʻai kūʻai.E puunaue i keia kumukuai kuai i 3 mau apana, hookahi no kou pomaikai, hookahi kou kumu kuai, a hookahi kou kumu kuai pae aina.E ʻōlelo ʻoe he $27 kāu kumukūʻai kūʻai, a laila he $9 ka lawelawe.Eia kekahi, pono ʻoe e noʻonoʻo i ke kumukūʻai o ke kālepa kūʻai aku a me ka ʻelele.Inā hiki ke mālama ʻia ke kumukūʻai holoʻokoʻa i loko o 27 US kālā, a laila ʻaʻohe poho.
3) He kūpono no ka halihali
He hana lōʻihi ka loaʻa ʻana o nā huahana mai Kina.ʻAʻole ʻoe makemake e loaʻa nā poho nui ma ke koho ʻana i kahi huahana kūpono ʻole no ka hoʻouna ʻana.No laila, he mea nui e koho i nā huahana kūpono no ka lawe ʻana, a hoʻāʻo e pale i nā mea nui a palupalu paha.
ʻO nā ʻano kaʻahele maʻamau, ʻo ia ka express, ka ea, ke kai a me ka ʻāina.No ka mea ʻoi aku ka maikaʻi o ka hoʻouna ʻana i ka moana, hiki iā ʻoe ke mālama i ke kālā he nui ke hoʻouna ʻana i nā huahana he nui.No laila ʻo ia ke ala maʻamau e hoʻouna i nā huahana i ka hale kūʻai Amazon FBA, a ʻo ka manawa hoʻouna ma kahi o 25-40 mau lā.
Eia kekahi, hiki iā ʻoe ke hoʻohana i ka hui ʻana o ka hoʻouna ʻana, ea a me nā hoʻolālā hoʻopuka.No ka laʻana, inā lawe ʻia kahi liʻiliʻi o nā huahana i kūʻai ʻia e ka express, hiki ke loaʻa i kekahi mau huahana i ka wā hiki loa, a hiki ke hoʻopaʻa inoa ʻia ma Amazon ma mua, e pale i ka nalowale ʻana i ka kaulana o ka huahana.
4) Ka paʻakikī o ka hana ʻana o ka huahana
E like me kā mākou ʻaʻole paipai i nā mea hoʻokele ski hoʻomaka e hana i nā lele paepae paʻakikī.Inā he mea kūʻai aku ʻoe ma Amazon e ʻimi nei i nā huahana mai Kina, ʻaʻole mākou e manaʻo e koho i nā huahana paʻakikī e hana, e like me nā mea nani, nā uila, a me ka mālama ʻili.ʻO ka hui pū ʻana i nā manaʻo manaʻo mai kekahi mau mea kūʻai aku ma Amazon, ua ʻike mākou ua ʻoi aku ka paʻakikī o ke kūʻai aku ʻana i nā huahana non-brand me ka waiwai o ka huahana ma mua o $50.
Ke kūʻai aku nei i nā huahana waiwai nui, ʻoi aku ka nui o nā poʻe e koho i nā hōʻailona kaulana.A ʻo ka hana ʻana o kēia mau huahana e koi pinepine i nā mea hoʻolako e hāʻawi i nā ʻāpana i kahi kaʻawale, a ua pau ka ʻaha hope.He paʻakikī ka hana hana, a he nui nā pilikia huna i loko o ke kaulahao lako.I mea e pale aku ai i nā poho nui, ʻaʻole mākou e paipai i nā mea kūʻai aku novice Amazon e kūʻai i kēlā mau huahana.
5) Hōʻalo i nā huahana hōʻino
Pono maoli nā huahana i kūʻai ʻia ma Amazon, ʻaʻole i hōʻino i nā huahana.
Ke ʻimi nei i nā huahana mai Kina, e pale aku i nā ʻano āpau i hiki ke hoʻopaʻa ʻia, e like me nā kope kope, nā hōʻailona, nā hiʻohiʻona kūʻokoʻa, etc.
ʻO ke Kumukānāwai waiwai naʻauao kūʻai aku a me ke Kumukānāwai Anti-Counterfeiting Amazon ma Amazon's Selling Regulations e ʻōlelo pono i nā mea kūʻai aku e hōʻoiaʻiʻo ʻaʻole e uhaki nā huahana i ke kulekele anti-counterfeiting.Ke manaʻo ʻia kahi huahana i kūʻai ʻia ma Amazon he hewa, e wehe koke ʻia ka huahana.A hiki ke hoʻopaʻa ʻia kāu kālā ma Amazon, hiki ke hoʻokuʻu ʻia kāu moʻokāki a ke alo nei ʻoe i nā hoʻopaʻi hale kūʻai.ʻOi aku ka koʻikoʻi, hiki i ka mea kūʻai aku ke kū i nā koi nui mai nā mea kuleana kope.
Eia kekahi mau hana i manaʻo ʻia he hewa.
Hoʻohana ʻia nā kiʻi o nā ʻano huahana like ʻole ma ka Pūnaewele e like me nā kiʻi o nā huahana āu i kūʻai aku ai.
Ka hoʻohana ʻana i nā hōʻailona inoa o nā hōʻailona ʻē aʻe ma nā inoa huahana.
Ke hoʻohana nei i nā hōʻailona kope kope ʻē aʻe ma ka ʻeke huahana me ka ʻae ʻole.
Ua like loa nā huahana āu e kūʻai aku ai me nā huahana waiwai o ka brand.
6) Kaulana o ka huahana
ʻO ka ʻōlelo maʻamau, ʻoi aku ka kaulana o kahi huahana, ʻoi aku ka maikaʻi o ke kūʻai aku, akā i ka manawa like e ʻoi aku ka ikaika o ka hoʻokūkū.Hiki iā ʻoe ke ʻike i nā ʻano huahana ma o ka noiʻi ʻana i nā mea a ka poʻe e ʻimi nei ma Amazon, a me nā pūnaewele like ʻole a me nā ʻoihana pūnaewele.Hiki i nā ʻikepili kūʻai huahana ma Amazon ke lilo i kumu ikaika no ka nānā ʻana i ka kaulana o kahi huahana.Hiki iā ʻoe ke nānā i nā loiloi mea hoʻohana ma lalo o nā huahana like, hoʻomaikaʻi i nā huahana a i ʻole nā hoʻolālā hou.
Eia kekahi o nā māhele huahana kaulana ma Amazon:
Nā lako kīhini, nā mea pāʻani, nā mea leʻaleʻa, nā mea hoʻonani hale, mālama pēpē, nani a me nā huahana mālama pilikino, nā lole, nā mea nani a me nā kamaa.
Inā ʻaʻole ʻoe maopopo i ke ʻano o nā huahana e lawe mai ai, a ʻaʻole ʻoe maopopo i ke koho ʻana i nā kaila kaulana, ʻoi aku ka maikaʻi o nā huahana, hiki iā ʻoe ke hoʻohana i ka lawelawe hoʻokahi oNā mea kūʻai waiwai Kina, hiki ke pale i nā pilikia hoʻokomo.Hiki i nā ʻoihana hoʻonaʻauao ke kōkua iā ʻoe e ʻimi i nā mea hoʻolako Kina hilinaʻi, e kiʻi i nā huahana Amazon kiʻekiʻe a me ka moʻolelo ma nā kumukūʻai maikaʻi loa, a hoʻouna i kāu huakaʻi i ka manawa.
3. Pehea e koho ai i kahi mea hoʻolako Kina hilinaʻi i ka wā e loaʻa ai nā huahana Amazon
Ma hope o ka hoʻoholo ʻana i ke ʻano huahana i manaʻo ʻia, ʻo ka nīnau āu e alo ai pehea e koho ai i kahi mea hoʻolako Kina pono no kāu huahana Amazon.Ma muli o ka pono o kāu huahana e hoʻopilikino ʻia, a me ke kiʻekiʻe o ka hana maʻamau, hiki iā ʻoe ke koho i kahi mea hoʻolako i loaʻa ka waiwai a hāʻawi i nā lawelawe ODM a i ʻole OEM.Nui nā mea kūʻai aku ma Amazon e koho i nā ʻano i loaʻa i ka wā e loaʻa ai nā huahana, akā e hoʻololi liʻiliʻi i nā kala, ka ʻeke, a me nā ʻano.
No ka ʻike kikoʻī o ODM&OEM, e ʻoluʻolu e nānā i:Kina OEM VS ODM VS CM: He alakaʻi piha.
No ka loaʻa ʻana o nā mea hoʻolako Kina, hiki iā ʻoe ma waho a i ʻole ma ka pūnaewele.
Pahemo: E hele i kahi hōʻikeʻike Kina a i ʻole makeke kūʻai nui ʻo Kina, a i ʻole e kipa pololei i ka hale hana.A hiki iā ʻoe ke hālāwai me nā mea he nuiʻO nā mea kūʻai mākeke ʻo Yiwuanā mea kūʻai mai amazon.
Ma ka pūnaewele: 1688, Alibaba a me nā pūnaewele kūʻai nui ʻē aʻe o Kina, a i ʻole e ʻike i nā mea kūʻai kūʻai ʻike Kina ma Google a me ka media media.
Ua hōʻike mua ʻia ka ʻike o ka ʻimi ʻana i nā mea hoʻolako.No ka ʻike kikoʻī, e nānā i:
Ma ka pūnaewele a me waho: Pehea e ʻike ai i nā mea hoʻolako Kina pono.
4. Paʻakikī paha nā mea kūʻai aku ma Amazon i ka wā e ʻimi ai i nā huahana mai Kina
1) Palekana ʻōlelo
He paʻakikī nui ka kamaʻilio ʻana i ka loaʻa ʻana o nā huahana Amazon mai Kina.No ka mea, ʻo ka pilikia o ke kamaʻilio e lawe mai i nā pilikia kaulahao he nui.No ka laʻana, no ka ʻokoʻa o ka ʻōlelo, ʻaʻole hiki ke hoʻopuka maikaʻi ʻia ke koi, a i ʻole he hewa i ka hoʻomaopopo ʻana o nā ʻaoʻao ʻelua, a ʻo ka huahana hope i hana ʻia ʻaʻole i kū i ke kūlana a ʻaʻole i kūpono i kā lākou mau pahuhopu i manaʻo ʻia.
2) Ua ʻoi aku ka paʻakikī o ka ʻimi ʻana i nā mea hoʻolako ma mua
ʻO kēia kūlana ma muli o ke kulekele blockade o kēia manawa ma Kina.ʻAʻole maʻalahi ka hele ʻana o nā mea kūʻai aku ma Amazon i Kina e kiʻi i nā huahana.I ka wā ma mua, ʻo ka hele kino ʻana i ka hōʻikeʻike a i ʻole ka mākeke ke ala nui no ka poʻe kūʻai mai e ʻike i nā mea hoʻolako Kina.I kēia manawa, ʻoi aku ka maikaʻi o nā mea kūʻai aku ma Amazon i nā huahana ma ka pūnaewele.
3) Nā pilikia maikaʻi o ka huahana
E ʻike kekahi mau mea kūʻai Amazon hou e hiki ʻole i kekahi mau huahana i kūʻai ʻia mai Kina ke hele ʻole i ka hōʻike Amazon FBA.ʻOiai ke manaʻoʻiʻo nei lākou ua kau inoa lākou e like me ka kikoʻī o kahi ʻaelike hana e like me ka hiki, hiki iā lākou ke loaʻa ka manawa e hālāwai ai i kēia mau pilikia:
ʻO ka pahu kūʻai haʻahaʻa, ka huahana haʻahaʻa, nā waiwai i hōʻino ʻia, hewa a i ʻole ka haʻahaʻa haʻahaʻa, nā ʻāpana like ʻole, a me nā mea ʻē aʻe.No ka laʻana, he paʻakikī ke hoʻoholo i ka nui a me ka ikaika o ka ʻaoʻao ʻē aʻe, inā paha e hālāwai me ka hoʻopunipuni kālā, a me ka holomua o ka lawe ʻana.
Inā makemake ʻoe e hōʻoia i ka loaʻa ʻole o nā huahana mai Kina, ʻo ka loaʻa ʻana o kahi mea hoʻokele loea e kōkua iā ʻoe he koho maikaʻi.Hāʻawi lākounā lawelawe hoʻokuʻu aku ʻo Kinae like me ka hōʻoia ʻana o ka hale hana, kōkua i ke kūʻai ʻana, ka lawe ʻana, ka nānā ʻana i ka hana, ka nānā ʻana i ka maikaʻi, a me nā mea ʻē aʻe, hiki ke hōʻemi i ka pilikia o ka lawe ʻana mai Kina.Ma waho aʻe o nā lawelawe maʻamau, kekahi kiʻekiʻe kiʻekiʻeNā mea kūʻai kūʻai Kinahāʻawi pū i nā mea kūʻai aku i nā lawelawe waiwai, e like me ke kiʻi kiʻi huahana a me ka retouching, kahi kūpono loa no nā mea kūʻai aku ma Amazon.
5. Ho'ēmi pilikia: Nā hana e hōʻoia i ka maikaʻi o ka huahana
1) Nā ʻaelike kikoʻī hou aku
Me kahi ʻaelike kūpono, hiki iā ʻoe ke pale i nā pilikia maikaʻi e like me ka hiki, a hiki iā ʻoe ke pale hou aku i kāu mau pono ponoʻī.
2) E noi i nā laʻana
E noi i nā laʻana ma mua o ka hana nui ʻana.Hiki i ka laʻana ke ʻike maʻalahi i ka huahana ponoʻī a me nā pilikia o kēia manawa, hoʻoponopono iā ia i ka manawa, a e hoʻomaʻamaʻa maikaʻi i ka hana nui ma hope.
3) Nānā FBA o nā huahana Amazon ma Kina
Inā ʻike ʻia nā huahana i kūʻai ʻia e hāʻule i ka nānā ʻana i ka FBA ma hope o ka hōʻea ʻana i ka hale kūʻai Amazon, e lilo ia i pohō nui loa no nā mea kūʻai aku ma Amazon.No laila, manaʻo mākou e hoʻokuʻu i nā waiwai i ka nānā ʻana o ka FBA e kekahi ʻaoʻao ʻoiai lākou e noho nei ma Kina.Hiki iā ʻoe ke hoʻolimalima i kahi luna Amazon fba.
4) E hōʻoia i ka hoʻokō ʻana o ka huahana i nā kūlana lawe mai o ka ʻāina e hele ai
He mea koʻikoʻi loa ka noʻonoʻo ʻole ʻana o kekahi mau mea kūʻai aku i nā kūlana lawe mai o ka ʻāina kūloko i ke kūʻai ʻana i nā huahana, e hopena i ka loaʻa ʻole o ka waiwai.No laila, e ʻoluʻolu e ʻimi i nā huahana i kūpono i nā kūlana lawe mai.
Hoʻopau
Ke kūʻai aku nei nā mea kūʻai aku ʻo Amazon i nā huahana mai Kina, ʻoiai he pilikia, hele pū me nā pōmaikaʻi nui.ʻOiai hiki ke hana maikaʻi ʻia nā kikoʻī o kēlā me kēia hana, ʻoi aku ka nui o nā pōmaikaʻi i loaʻa i nā mea kūʻai aku ma Amazon mai ka lawe ʻana mai i nā huahana mai Kina.Ma ke ʻano he mākaʻikaʻi Kina me 23 mau makahiki o ka ʻike, ua kōkua mākou i nā mea kūʻai aku e hoʻomohala mau.Inā makemake ʻoe i nā huahana mai Kina, hiki iā ʻoekāhea iā mā˚ou.
Ka manawa hoʻouna: ʻAukake-29-2022