Among all our clients, stationery clients account for a large part. As a professional China sourcing agent, in order to find new stationery and new supplier for our clients, we went to Ningbo to participate in the 19th China International Stationery & Gift Fair on July 13th. This stationery fair is one of the more authoritative fairs in China's stationery industry.
1. China Stationery & Gift Fair in Ningbo
In this China International Stationery & Gift Fair, the most products we can see are all kinds of pens. Among them, highlighters, colored pencils and styling pens appear the most. In 2020, Chinese pen account for 19.7% of the entire China stationery market. In addition to pens, there are also many suppliers of stationery bags, pencil sharpeners, correction tapes, notebooks, rulers, staplers, storage racks, document bags, gift bags. Because the China stationery fair side also formulated a theme "Macaron Color", so most of the product colors are fresh and beautiful.
As a China sourcing agent with 25 years of experience, we have been paying attention to China fairs and actively participating in various fairs to obtain the latest products and more high-quality supplier resources. In this China Stationery Fair, our biggest feeling is that compared with the fairs before 2019, the proportion of foreign trade products and Chinese stationery suppliers specializing in foreign trade has declined in the entire fair, accounting for about to 65%. Before 2019, most of the products in China's exhibitions were developed for export, and products in line with international market trends accounted for about 80-90% of the entire fair.
As we gradually went deeper into this China stationery fair, we also found a problem. The repetition rate of the same type of exhibits is a bit high, and there aren't as many new stationery as before. Chinese manufacturers are reducing the research and development of new stationery for overseas markets. Overseas buyers are likely to need customization if they want new products, which will require higher MOQs.
After the open to the outside world in 2023, we have accompanied many clients to the Yiwu market to wholesale products, helped many clients further develop their businesses. If you are interested, just contact us.
However, we found that the products of some partial domestic sales fairs still meet the needs of some of our foreign customers. In chatting with them, I learned that some stationery suppliers in this fair used to specialize in foreign trade products, but because of poor effect, they began to transform into domestic products in the past two years. The more interesting point is that some products developed for the domestic market are very popular in foreign markets. The update speed of new products for overseas markets may also be lower than the speed of manufacturers' research and development for the domestic market. If this continues, domestic and foreign stationery trends may continue to merge.
At present, some Chinese suppliers want to switch to the domestic market. Because many factories have been shut down or unable to ship due to the epidemic, this makes them take more risks in the export business. In recent years, the stationery industry has faced cases of international anti-dumping, and export prices have been kept very low. On the other hand, for buyers, the factory cannot produce, delays the progress, and the high sea freight is also a very serious problem. Domestic manufacturers want to switch to domestic sales in order to stabilize, they actually turned around and invested in a more crowded market. According to data from the National Bureau of Statistics, the sales revenue of my country's stationery manufacturing industry in 2020 will be 156.331 billion yuan. Although the China stationery market demand is increasing year by year and the market scale is also expanding, in fact, the domestic stationery products are far in excess of demand. It isn't so easy for manufacturers to turn from the export route to the domestic market. In fact, the stationery market in countries such as Europe, America, Japan and South Korea is a mature market, and there will be new demand every year, and the market size has also increased greatly, which requires the input of new products.
Looking at the products of the entire China Stationery Fair, we can make some predictions for the future trends of the stationery industry:
1. Personalized product appearance
In the future, stationery must still be more inclined to fashionable and personalized styles in terms of appearance. Of course, for different target markets, the pursuit of fashion and personalization will be different. For example, the Japanese and Korean markets and the European and American markets must have some differences in the pursuit of product appearance.
2. Low-carbon, environmentally friendly and non-toxic
Judging from the current market trend, some plastic stationery products that are not environmentally friendly may be gradually eliminated, and people will pursue more environmentally friendly and healthy products.
3. Intelligent
After the appearance and shape have gradually reached the achievable extreme, people will begin to pursue some technological and automated designs, such as automatic pencil sharpeners and so on.
We regret to find that there is no online live broadcast mode for this China Stationery & Gift Fair. The entire fair is still in a more traditional offline mode. Personally, I believe that the stationery industry occupies a relatively important part of China's export business. The exhibition party should take some measures to increase the communication opportunities between overseas buyers and domestic suppliers.
2. Other China Stationery Fair
1) China Stationery Fair (CSF)
This China stationery fair was established in 1953, with more than 1,000 exhibitors and more than 45,000 visitors each time. It is Asia's leading exchange platform for stationery and office supplies, where you can easily see the latest Chinese stationery and learn about stationery trends. The exhibition product range is wide, including: office supplies, school stationery, arts and crafts supplies, gift stationery, party supplies, etc.
Venue: Shanghai New International Expo Center (SNIEC), China
When: May 30 to June 1
2) China Yiwu Stationery & Gift Fair (CYSGE)
The Yiwu Stationery and Gifts Fair includes three links: joint replenishment meeting, new product launch, and product display. Every year, the stationery exhibition gathers more than 500 Chinese stationery suppliers, such as Chenguang, Zhencai, etc. There are many types of high-quality stationery at the fair, whether it is office supplies, student supplies or other stationery supplies, you can find them all.
Address: Yiwu International Expo Center
When: every June
If you want to know more about China stationery, you can go to read: How To Wholesale Stationery From China -- Complete Guide.
The above is some information about the China Stationery Fair and some of our views. If you are interested in other exhibition information in China, you can follow our social media, we will share some relevant information from time to time. If you want to import products from China, you can contact us - as a professional China sourcing agent, we can provide you with the best one-stop service, help you further develop your business.
Post time: Jul-20-2022